Mobile freedom
handmade for me

“If that isn’t freedom, what is?”

Nina Eglinsky, owner of Moments Bakery


If someone had told Nina a year ago where she and her mother Natascha would be today, she would never have believed it. Since becoming self-employed and documenting the journey through stories on her Instagram account, business has been growing rapidly for the small cupcake maker. The endearing mother-daughter duo share their baking creations, events outside the bakery and spontaneous dance interludes with their followers – with great results!

And mobile freedom is not just important to Nina professionally. Whether on her morning run or meeting up with friends; mobile devices enable her to organise her daily life and stay connected for as long as she wants.

In recent years, the topic of mobile communications has become an integral part of individual lifestyles and a factor of commercial success in the centre of society. This is especially demonstrated by user behaviour and ever-growing data usage. Another strong indicator is the fierce debates on frequency usage rights, competition, cost of mobile communications and the elimination of dead zones.

Increasing numbers of mobile devices besides smartphones – such as tablets, smart watches or tracking devices – are part and parcel of people’s everyday lives. Mobile music and video streaming is becoming evermore popular, as is reading emails or controlling smart homes on the go. People like Nina Eglinsky from our video want to harness the potential of the digital world without restrictions and are looking for simple and fast solutions.
The trend toward increased data usage and more devices opens up great growth opportunities for Telefónica Deutschland: Mobile data usage in Germany is currently growing exponentially. In 2018, the volume of data transmitted over German mobile networks totaled approximately 1.39 billion gigabytes. Telefónica Deutschland recorded a data volume surge of over 50 percent. The number of LTE data users increased compared to the previous year by 9.4 percent to a total of 17.2 million users. How will this trend continue? How are user needs changing? And how does this impact Telefónica Deutschland as a provider? One thing's for certain: freedom and autonomy are becoming increasingly important to customers and Telefónica aims to be a strong partner at their side.

The world of the eSIM

Telefónica Deutschland is taking advantage of the launch of eSIM to enhance customers’ digital experience. Ordering and downloading eSIM profiles through the online channels of all Telefónica brands is designed to be as simple as possible for customers.

The eSIM is a digital SIM card that can be externally programmed and customised through a QR code. Various SIM profiles can be saved, activated and deactivated on the chip. As a result, an existing contract can be transferred via eSIM to a new device or a new smart phone plan can be added. With the eSIM, for example, the smart watch can take on the core functions of a smart phone – making phone calls, using the internet for streaming, or messaging – and thus keep the phone at home.

SIM card Evolution
Grafik eSim

Three Telefónica employees on the topic of eSIMs

A digital look at Oktoberfest 2018


Telefónica Deutschland customers consumed more data than ever before at Oktoberfest 2018. At the same time, they benefitted from a reliable and high-performance O2 network.


specially built mobile communications sites and a fiber optic ring (7 sites in marquees and 10 outdoors)


The record day in 2018: October 6, with over 6 TB of data


During the period of peak data usage (October 6, 2018, 6 -7 p.m.), 557 GB of data was consumed. That’s more than the amount used during the whole of Oktoberfest 2010.



Phone calls made during Oktoberfest:
2017: 3.45 million
2018: 3.5 million

What do you use mobile data for?

What kind of smartphone user are you? Find out below. Classify how you prefer to use smartphones on a daily basis in the bubble diagram below by clicking on the applications you use frequently (one click) or very often (two clicks) in your everyday life. Then click on "Evaluation" to get an assessment of your user type.

What consumes so much data volume per hour?

What do mobile gaming, music streaming and video calls have in common? They all consume data. However, the volumes of data required for each varies greatly. The following chart shows data usage according to different applications, for example, music streaming consumes 12 times more data than mobile games do.