Society

Data dialogue – A meeting of experts at the Telefónica basecamp

Data is the fuel of the future. It provides the basis for future technology-based applications; it’s valuable and requires special protection. Data protection is not just a question of security policies. It is also a question for everyone in society. At the Telefónica BASECAMP in Berlin, we therefore have set up discussions with a number of different target groups and are exploring topics related to mobile freedom. In the video, follow discussions between Valentina Daiber, Director for Legal and Corporate Affairs at Telefónica Deutschland, Prof. Rolf Schwartmann, Head of the Cologne Research Centre for Media Law, which is part of the Technical University of Cologne, who is also Chair of the Society for Data Protection and Data Security (GDD) e. V., and Matthias Kreienbrink, Social Media Editor and freelance journalist.

Data and mobility

Mobility faces new challenges, and its future seems to be data-based. How can the data of individuals be advantageous for many people?



“In order for there to be applications that deal with collecting and evaluating data of social use, we need legal security as a company. We also need to develop transparency criteria for our customers on this basis.”

“At Telefónica NEXT, we, together with the Fraunhofer-Institut, analyse mobility behaviour in Stuttgart based on anonymised data in order to improve traffic flow.”

Valentina Daiber, Director for Legal and Corporate Affairs



“I travel a lot and use local public transport. I prefer buying a travel card using an app. How exciting would it be if the apps could also tell me which trains are particularly full and which detour could make particular sense?”

Matthias Kreienbrink



“In order to collect and use personal data, we always need justification. Consumer protection and economic freedom are played off against each other as a result of the data protection ordinance. As a user, I always have the right to find out what data about myself is saved and to take it with me, for example if I change suppliers.”

Prof. Dr. Rolf Schwartmann

Data and security

Data protection and data security are subjects that many consumers deal with. What obligations do companies have here?



“The individual responsibility of the consumer and the obligation of companies providing solutions to ensure sufficient transparency are an important matter. In addition, as a company we must put educational facilities in the position to teach media literacy. In doing so, we must involve all societal groups and enter into dialogue with them. That’s exactly what we do in projects, studies and at the Telefónica BASECAMP.”

Valentina Daiber, Director for Legal and Corporate Affairs



“The user must understand what they’re doing when using data-based services. The risks must also be explained to them. It is only then that they can make a decision and develop trust in the solution.”

Prof. Dr. Rolf Schwartmann



“When we talk about digital topics, it’s mostly in a language that excludes many people. When elderly people are involved in communication, they feel heard and want to understand the advantages digital services offer for them in particular.”

Matthias Kreienbrink

Data and privacy

Thanks to social media, is there a new definition of privacy? How do we get clarity when handling data when it comes to the protection of children and young people?



“There must be awareness of the fact that the Internet is not detached from our other life: I can always object when I don’t want something or if something violates my personal rights.”

Matthias Kreienbrink



“We need to take care that young people are informed of the rights, protection obligations and consequences when exchanging data on social media. With projects like Think Big, which we launched with the German Children and Youth Foundation (DKJS), we inspire young people to use digital media at the same time teaching media literacy.”

Valentina Daiber, Director for Legal and Corporate Affairs



“There are people who say privacy isn’t important anymore and they have nothing to hide. However: As long as animals find a secluded spot to die and I shut my front door behind me when I come home, there will always be privacy. When we give that up, we are giving up an important part of our humanity. And we also need to be careful that it doesn’t happen to us.”

Prof. Dr. Rolf Schwartmann

Digitalisation changes society. Our mission is to accompany people along the way, to encourage them to take digital opportunities and to explain the security aspects to them. At the Telefónica BASECAMP, we enter into dialogue, discussing subjects in the open, thereby preparing the basis for mobile freedom.

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