Learning freedom – Digital change within the company

All-pervasive digitalisation is now affecting many different areas of life, both at work and at home. For employers, this does not only mean enabling flexible working models. There is also an opportunity to revise processes and systems creatively, together with employees. We would like you to meet four employees in different areas of work at Telefónica: their contributions to our customers’ mobile freedom are as individual as they are themselves. Talking to Nicole Gerhardt, Chief Human Resources Officer at Telefónica Deutschland, employees ask her questions about how Telefónica will continue in the future to be an innovative and responsible employer so as to exploit the opportunities offered by digitalisation.

Christoph Pütz

“How can we work on stopping thinking in silos?”

Nicole Gerhardt, Chief Human Resources Officer
“Cross-functional work is becoming more and more important. In recent years, we have worked in a very functional manner, which we cannot all of a sudden change. The best thing we can do is experiment. We must bring more and more cross-functional teams together and integrate employees. We must enable and promote this integration as a company by giving management the necessary tools and methods. At first glance, it seems a lot easier to make decisions in a team of people where each person speaks about the same thing. If many different people with various perspectives come together, that is a new challenge. We need to learn how to manage this and use the advantages ourselves.”

Senior Brand Strategy Manager, Düsseldorf

Data Scientist, Munich

Laura Velikonja

“New tools and methods are always coming on the market. How do you definitely stay on the ball? What knowledge and capabilities will we need in the future as a company?”

“Every individual needs to rediscover learning. At the same time, we also need to learn as a company. For me, this does not first and foremost mean going on training courses. Rather, it is more the question of: how do people learn? People primarily learn through experience, from feedback and, of course, from theoretical input. We must also be able to learn again and make people want to learn. To do this, we need to create the necessary free spaces. We need more security in many areas as well as other, professional capabilities, but the crux of the matter is the question of mindset: This does not mean rejecting openness, curiosity and change, but surrendering to them. This also means respect and trust, both in ourselves and in what others bring to the table.”
Mark Stohlmann

“In the future, will all employees have to be able to analyse data? To what extent does gut feeling or intuition play an important role here?”

“The majority of employees must be able to work with data. We will also increasingly focus on data when making decisions. The subject of data analysis is becoming increasingly important, as are the methods for doing so. We must take care that we are not just providing data with countless pieces of information, but that employees are also able to use this data. In doing so, they can make better decisions. Intuition will always play a role but only as one of several factors when making a decision.”

Senior B2B Marketing Manager, Munich

Business Analyst, Munich

Velislava Marcheva

“Which challenges do we face as employees for mobile freedom to determine the climate in the company?”

“Mobile freedom gives us many opportunities: to begin with, we can work flexibly from different places. A great challenge for each individual is that each person needs to be responsible for themselves and needs to draw their own boundaries: Do I want to be reached anywhere at any time, and when do I need time for myself and my family? From a company view, this means respecting and managing boundaries. This can only happen when we look more to results and not where and when work is performed.”

The democratisation of data protection.
Storing things worth knowing in the Analytical Insights Center (AIC)

Providing and analysing data is becoming an ever more important, fundamental element of their job for all employees. The Analytical Insights Center (AIC) provides all employees access to all data: no hierarchies, unrestricted and in real time. In this way, AIC allows employees to use knowledge from the company, the market and competitor data as a basis for their day-to-day work. This is a must-have in order to understand customers better, improve services, for new products and rapid decisions – working in a digital world.