Our freedom is mobile

In a networked world, people want to be able to move around as freely as possible. They seek mobile freedom. Four short videos present different kinds of users, each with their own feelings, wishes and ideas. They make everyday decisions which in turn leave a trail: they produce data. The protagonists allowed us to follow them into their daily world, tell their stories and meanwhile show us how they experience mobile freedom – individually and collectively, at home and on the move.

“Bouldering is a solo sport you do in a group”

Bouldering is a fast-growing sport – and a way of life. Every sportsman needs to find his own way through the rocks, but bouldering is still a group sport. When climbing without safety ropes, Mau-Dong Lau (28) is not only challenging his physical limits. An important part of it is the digital connection.
The sport of bouldering is growing steadily in Germany, and participants have extremely good mobile networks. For bouldering in the gym, Mau arranges an ad hoc chat group. Bouldering outdoors, on the other hand, needs careful preparation. Reliable and up-to-date weather information, navigation and topography apps, a mobile phone camera and video portals are must-haves. As well as digital communication. Because as a boulderer, you fight your own battles. But the community always has your back.

“Our life is online – as long as we want it to be”

You can regularly meet Claudia Langer (31), Robin Blase (26) and their daughter Emily (1) in the Berlin suburb of Prenzlauer Berg – and on YouTube. In the video, they both provide insights into their everyday digital life.
Posting as “Clued”, Claudia documents her daughter Emily’s first steps in the world in her mummy vlog. On his channel, Robin, as the successful YouTuber “RobBubble”, posts parodies and comments on the YouTube scene and social issues. Both of them do not just work online, but they also live online. Mobile data consumption and network coverage are basic necessities in their lives. Both make very clear decisions about when they share with their community and when they go offline.

“We can also talk to each other easily”

Sports news through an app, swapping holiday photos via WhatsApp – for Manfred (76) and Doris Rafalski (72), these have been part of their everyday digital life for years. They both enjoy their mobile freedom when they are travelling and especially when back home within their own four walls. Which doesn’t stop them sometimes smirking at what their grandchildren’s generation is doing.
They grew up analogue but travel digitally: Manfred and Doris Rafalski have a long working life behind them, they love their home and they also love travelling. However, they don’t want to miss out on staying in touch with their family and friends. They don’t see mobile freedom as being a generational thing. It’s more a question of different needs.

“Life and work are not two different worlds”

As an online businessman, Thorsten Kolsch (38) has no fixed workplace and no permanent address. This digital nomad lives and works wherever people need him. And wherever he likes.
His office might be a magical location in Tenerife: Thorsten Kolsch deliberately seeks out the places where he works. Whether in an Airbnb apartment, in a co-working space or in a café – if the infrastructure works for him, he can work from anywhere. In the video, he gives us an all-round view of his life as a nomad.

Customers need mobile freedom, making it our top goal of our activities as a company. We are continuously working on achieving this freedom in day-to-day life in order for data use to be independent, carefree and boundless. This is achieved because we also enjoy mobile freedom in the company.