Annual Report 2017  —  Experience Mobile Freedom. 

Being mobile, working mobile, shopping mobile – with no limits. All this is now a part of everyday life for many people, and Telefónica Deutschland has played a major role in making it so.
We have consistently defined our business and our strategy to achieve this, and we are driving forward the digital transformation of society and of our company.
Our customers’ demand for unlimited mobile freedom continues to grow.
We meet this demand with our product portfolio and our range of different brands – designed to exactly match the varied target groups.

In order to provide a first-class customer experience, we are working on the largest and most modern network. This also helps improve our position in the market. That in turn is reflected in the trends of our key performance indicators.

43.2 million

 Mobile accesses (postpaid/prepaid)


5.3 billion €

Mobile service revenues


1.8 billion €

OIBDA/OIBDA Margin excluding exceptional and special effects

(Margin 24%)

950 million €


But digitalisation does not just create new needs and products. It also changes the way in which we collaborate within our company and which skills we ourselves need to have.
And it raises socially relevant questions about how we handle the resulting data. How we use it for business and for the public good. Including how we protect it.
Telefónica Deutschland is helping stimulate public discussion about this.

The Digital Me becomes Digital Us.